Case study

How Rafaello drove product trial and raised brand awareness

Samples distributed
100,250
Campaign reach
1,652,165
Try.Love.Buy
3432 data entries

Channel

Sampling

 

Partner

Roccabox

&

Glossybox

 

Sector

Confectionary

 

Product

Chocolate

Overview Icon

Raffaello’s strategy for this sampling campaign was to drive trial of their product and to increase brand awareness through sampling. They were looking to target an ABC1 female audience aged between 20-40 years old so we paired them with our retail partners, Roccabox and Glossybox. Both retailers produce expertly approved boxes full of luxury products straight to your door.

 

Adding Try.Love.Buy to these campaigns was key to capturing campaign data and consumer insights. Which saw a response rate of 1,122 entries.

 

Here were some of their findings:

 

61.3% had a positive opinion change of the brand as a result of the sampling

 

32.2% had never tried the product before

 

63.7% had not seen Rafaello advertised recently

 

77.7 NPS score. This indicates most of the respondents are advocates for the brand and will talk about it with their peers

 

96% agreed/strongly agrees that Rafaello had a great taste

 

93% said they would probably/definitely purchase the product

 

By having Try.Love.Buy included in their sampling campaign they were able to validate the audience, provide usable quotations for marketing on likes & enjoyment plus it provided evidence that 2 out of 3 recipients had a positive opinion change of the brand.

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