Clinique wanted to sample their NPD, Moisture Surge 100 Hour to the ASOS consumer to raise awareness of the NPD and encourage Clinique purchasing on the ASOS site.
Relish successfully facilitated a partnership between Clinique and ASOS, placing samples in ASOS online orders when the product launched on site. We also executed a post-sample survey via our Try.Love.Buy service in order to gain previously unavailable campaign data.
70.4% loved their sample!
82% of recipients said they were likely/very likely to repurchase the full size of the product.
43% said their opinion of the brand changed as a result of the sampling. 57% said their opinion of Clinique didn’t change. Type in responses indicate this is because they already held Clinique in high regard before the sample.
81.8% said they were very likely/likely to purchase this product after receiving sample.
“It’s super light so feels lovely on the skin. I put it on in the evening and woke up with super bright and hydrated skin – impressed!” – Consumer quote